Connecting a community of entrepreneurs
Where can entrepreneurs, primarily ones who self-identify as women and feminists go to read, research and contribute?
Enter LiisBeth. A new independent webzine examining entrepreneurship through a progressive, feminist lens.
For launch LiisBeth wanted a home screen that had a cut paste zine like quality. Using somewhat unconventional type placement for web we used the typefaces as our primary visual anchors, leading the reader down the page similarly as a printed broad sheet experience.
Working with illustrator JJ Steeves we created a series of digital, pen & ink and water-coloured illustrations reflecting the LiisBeth persona that could be used on a wide array of marketing materials including t-shirts, ebooks, posters and web pages.