Logo, identity, stationary and digital marketing design
Real estate broker Stephanie Burgos needed a distinct professional image that would help set her apart in an active marketplace. She wanted a logo and identity design that represented exceptional service and would solidify her professional mandate in going the extra mile for her clients.In order to set Burgos apart from her competition, we created a logo and identity design that broke the accustomed mold of her present marketplace. We walked away from typical colours like red, white and black, and instead of using motifs typically associated with housing or property, we looked a little deeper at who she needed to resonate with, where she came from and what a realty brand with exceptional service would personify.
Logo design
Stephanie Burgos’ symbolic mark was created as a central symbol to unify the overall brand across all mediums. The emblem represents the idea of navigating through a city or built landscape and finding yourself at home. Cities, towns and even villages are often identified by their buildings. Visitors and residents alike are drawn into the beauty that buildings and streetscapes create. As a realtor working with clients buying and selling property, we wanted the logo to act as an abstract representation of finding your way home to a place where you will flourish.
The logo drew inspiration from from the Flor de Barcelona (below left) an iconic urban symbol in Barcelona used in tile walks around the city and the official logo of Montréal (below centre). The flower motif is synonymous with renewal and growth, while the intersecting lines symbolize the different crossroads of a city and choices you make when buying or selling properties. Burgos’ botanical shaped symbol acts as a compass with its many points and intersections, embodying Burgos’ ability to guide clients along the right path in selling or buying in any of Montréal’s numerous and unique neighbourhoods.
Typography, colour and visual motifs
Stephanie Burgos’ employs two overarching typefaces outside of the logo design. The first is Futura with its modern and straight forward characteristics. The second is Didot, an elegant typeface evocative of neoclassical design, it pairs well with the ever-efficient Futura, and compliments the botanical motif of the central icon. Emerald green is the main colour of the Stephanie Burgos brand. An elegant hue of emerald green represents growth and renewal. It also resonates with a refreshing contrast to the use of red and black in the realty space.
Montréal is at the heart of the Stephanie Burgos’ brand. As her home city and where she operates her business, knowing the best of what her city has to offer is key to her brand positioning. As a result her digital presence was branded under the easy to share and remember burgosmtl.com and @burgosmtl for her social handles.
By creating a flexible identity system for multiple channels, her brand remains visually consistent and strong across all print and digital channels, including her MailChimp newsletters, website and Instagram account.
