Re-branding Nova Scotia’s historic Art Sales & Rental Society
as the new Teichert Gallery
In 2014 the gallery sought out a new, elegant visual identity and signage to strengthen itself as an inviting gallery for established and emerging contemporary artists in Canada’s East Coast. The new identity represents movement in renting, selling and installing art with the minimal graphic shape of a frame and its reflection. It pays homage to the original logo (below); acknowledging the galleries’ taste and traditions but looking forward to a contemporary market of suppliers and buyers.
Frutiger was chosen as the gallery’s new typeface. The font was originally commissioned in 1968 by the newly built Charles de Gaulle International Airport in France, which had need of a new directional sign system. The typeface was completed in 1975 and installed by 1976, which also coincides with the founding year of the Art Sales and Rental Society. The font has a very modern appearance and offers legibility at various angles, sizes, and distances which made it perfect for the outdoor signage.